01
Step 1 of 4
Context
Our client, an AI SaaS provider, needed to expand its clientele catalogue (increase revenue). Originally, it had great technological knowledge but lacked a business and sales strategy to position itself in the global market.
02
Step 2 of 4
Pain Point
The client lacked a clear Jobs to Be Done awareness and understanding to make its expertise more appealing to what clients in the industry required. The market required a solution that went beyond SaaS.
03
Step 3 of 4
What We Did
True North found a digital media and influencer marketing agency that needed help verifying the influencer reputation through an AI solution. True North realized that this company was seeking an end-to-end solution. Therefore, we helped our client with the strategic framing to go from SaaS to a managed service, matching the company’s needs. We then provided support during the negotiation process to close the account.
04
Step 4 of 4
Outcome
The solution was successfully deployed as an end-to-end managed service and continues to operate today. The engagement resolved a critical process bottleneck, established a durable commercial relationship, and provided the client with an agile solution. Our client generates $2M in annual revenue from this account alone.
TRUE NORTH